In a technology company with over 200 web-based tools to be used by in-house power users and external customers alike, UXbuddha brought iterative usability testing to this Agile development business process. The first spoke in a hub-and-spoke UX model, the experience designer worked in our multidisciplinary team to conduct usability research, gaining insight across roles on what users really needed. With these UX requirements in hand, interaction design followed elegantly.